Why Ford's Winning By Not Taking Government Money
So: FDR announced as part of some government spending programs, that he was going to purchase a whole fleet of automobiles for the government. Ford was on top of the industry at that time, being the guy who came up with the auto assembly line. So Ford bid on the job. FDR went back to Ford and said, yes, you can have the business if you raise your prices to be in line with the N.R.A. guidelines. Ford said, no. We don't participate in the N.R.A. and we belive in discounting our product to make it affordable to the customer. We're not going to hike the price on the taxpayer dollars right now in the middle of a Depression when people are out of work! No. We will NOT lower our price.